Another EVIL Advert

So there's another mobile service provider on the block, it would appear: Lycamobile. This is their advert from my local metro stop. It looks fine doesn't it; nice clear pricing structure, and a very appealling Unique Selling Point of 0p per minute for calls between Lycamobile users, probably to get you to encourage your friends to sign up, so you can chat to them for hours at no cost.

Unfortunately, it's a big fat LIE, as can be seen in the small print (click for a bigger version)...


So, this 0p per minute calls costs 15p to connect. Then there are no further charges for the first 30 minutes, after which time you're charged 9p per minute, which, you may note, is a higher rate than calling any of the countries on the list, excluding Uganda!

So exactly how is that free in any sense of the word? The fact is you're not able to get any free calls between Lycamobiles without paying 15p for the privilege. And then you only get 30 minutes "free", which equates to 2p per minute in reality.

I'm actually tempted to complain about this!

Edit - I just did. :-)